Description

Take a stroll down the aisles of America’s toy store.

Bolstered by a booming consumer culture, the 20th century saw U.S. toys become a commodity that would enthral children for generations.

This comprehensive catalogue gathers 100 years of ads selling all-time favourites and forgotten fads-everything from science kits, frilly dolls, and baseball mitts to decoder rings, air rifles, and video games.