• [Amazing Decisions: The Illustrated Guide to Improving Business Deals & Family Meals (Hardcover) (Product Image)]
  • Currently Unavailable Amazing Decisions: The Illustrated Guide to Improving Business Deals & Family Meals (Hardcover)
    Author: Dan Ariely
    Artist: Matt Trower
    Published by: Hill & Wang
    £29.00 RRP £30.00
    • Currently Unavailable
      Submit your email to be notified of changes.
      • Store prices may vary

Description

The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making.

Now, in Amazing Decisions, his unique perspective, informed by behavioural economics, neuroscience, and psychology, comes alive in the graphic form. The illustrator Matt R. Trower’s playful and expressive artwork captures the lessons of Ariely’s groundbreaking research as they explore the essential question: How can we make better decisions?

Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping, and often contradictory, sets of norms: social norms and market norms.

These norms inform our thinking in ways we often don’t notice, just as Adam is shadowed by the “market fairy” and the “social fairy,” each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome.

Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.

Specifications

Artist
Author
Genre
Publisher
Type
Binding
Hardback
Cat. No.
4612704
EAN
978037410376753500
ISBN
9780374103767