How Star Wars Conquered The Universe

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  • Why do most people know what an Ewok is, even if they haven’t seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings? How did ‘Jedi’ become an officially recognised religion? When did the films’ merchandising revenue manage to rival the GDP of a small country?

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Product Description

  • Author
    Chris Taylor  
    Binding
    paperback  
    Cat No.
    3571330  
    EAN
    9781784970475  
    Genres
    Science Fiction  
    Film & TV  
    ISBN
    9781784970475  
    Publisher
    Head of Zeus  
    Series
    Star Wars  
    Type
    Books  
  • Why do most people know what an Ewok is, even if they haven’t seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings? How did ‘Jedi’ become an officially recognised religion? When did the films’ merchandising revenue manage to rival the GDP of a small country?

    Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett’s helmet, all to find out how STAR WARS has attracted and inspired so many fans for so long.

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