Wear Your Dreams

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  • Ed Hardy is emblazoned on everything from t-shirts and hats to perfumes and energy drinks. From LA to Japan, his colourful cross-and-bones designs and ribbon-banners have become internationally ubiquitous.

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Product Description

  • Author
    Ed Hardy  
    Binding
    paperback  
    Cat No.
    3097045  
    EAN
    978125004847951599  
    Genre
    Art & Design  
    ISBN
    9781250048479  
    Publisher
    St Martins Griffin  
    Type
    Books  
  • Ed Hardy is emblazoned on everything from t-shirts and hats to perfumes and energy drinks. From LA to Japan, his colourful cross-and-bones designs and ribbon-banners have become internationally ubiquitous.

    But long before the fashion world discovered his iconic designs, the man behind the eponymous brand spearheaded nothing less than a cultural revolution. In Wear Your Dreams, Ed Hardy recounts his genesis as a tattoo artist and leader in the movement to recognize tattooing as a valid and rich art form, through to the ultimate transformation of his career into a multi-billion dollar branding empire.

    From giving coloured pencil tattoos to neighbourhood kids at age ten to working with legendary artists like Sailor Jerry to learning at the feet of the masters in Japan, the book explains how this Godfather of Tattoos fomented the explosion of tattoo art and how his influence can be witnessed on everyone, from countless celebs to in-adorned rockers to butterfly-branded, stroller-pushing moms. With over fifty different product categories, the Ed Hardy brand generates over $700 million in retail sales annually.

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